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ELF Publishing LLC

Our Story

ELF Publishing LLC is an independent venture, launched under the umbrella of the Emirates Literature Foundation, the home of the Emirates Airline Festival of Literature.

ELF Publishing is an independent publishing house based in the United Arab Emirates. Our mission is to help grow the literary ecosystem of the region by showcasing undiscovered stories from Emiratis and UAE-based writers, both in English and Arabic. Storytelling and oral history are a vital part of the UAE’s culture, which is why we’re interested in preserving it in written form. We believe that books, and the ideas they hold, have the power to connect us, inspire us, and help guide us to a better future for generations to come.

Browse Our Books

Meet Our Authors

Chip Rosetti

Chip Rossetti

John Rosetti

Chip Rosetti

Chip Rosetti is a translator of Arabic literature and has worked in book publishing for over 20 years. He is the Editorial Director of the Library of Arabic Literature book series at NYU Abu Dhabi. His translations include short story collection Animals in Our Days by Mohamed Makhzangi; No Windmills in Basra, award-winning flash fiction by Iraqi writer Diaa Jubaili; Beirut, Beirut by Sonallah Ibrahim; Utopia by Ahmed Khaled Towfik; and the graphic novel Metro: A Story of Cairo by Magdy El Shafee. He holds a Ph.D. in modern Arabic literature from the University of Pennsylvania and is currently working on an edition and translation of a text about the wonders of the world by the 12th-century Andalusi traveler and scholar Abu Hamid al-Gharnati.

Ebtisam Al-Beiti

Ebtisam Al-Beiti

Ebtisam Al-Beiti

Ebtisam Al-Beiti

Ebtisam Al-Beiti is a published children’s author and early years professional who has had a passion for education since high school, where she used to volunteer to read stories to preschool children. Earning a Post-Graduate Certificate in education and working in managerial and teaching roles inspired her to write books with a strong educational message for our young readers.

Her first book, Can I Go Out Now? aims to teach young children about current environmental and health issues in a fun, playful, and interactive way. Her second book, Citrus the Smoothie Sloth, sheds light on positive well-being and healthy eating through a charming tale about a special little rainforest sloth.

Al-Beiti is a member of the Global Council, which works towards achieving selected Sustainable Development Goals. Being an advocate for education, she has strived to contribute to the education of young children and has also volunteered in special needs schools in her free time. Al-Beiti lives with her family in Dubai and is not to be confused with her identical twin sister!

Francesca Affleck

Francesca Affleck

Francesca Affleck

Francesca Affleck

Francesca Affleck is the author of Discovering the United Emirates, a book hailed by The National as ‘a crucial guide for expats’ and ‘everything you need to know between two covers’.

Affleck is currently an education consultant who has taught in primary schools in Dubai and England. She has travelled across the Emirates extensively to capture, first hand, some of its features. Having previously lived with her family in India, Hong Kong, England, Pakistan, Oman and Singapore, Francesca has plenty experience of different cultures.

Always curious about history, geography and culture, she has nurtured a similar curiosity among young students. Keen to promote their appreciation and understanding of the UAE, she has written an encyclopedia to share what she has learned with young people who live in or visit the UAE.

Julia Johnson

Julia Johnson

Julia Johnson

Julia Johnson

Julia has read stories on radio and TV, narrated audiobooks, run drama workshops for young people and enjoys sharing her books through workshops and events for children.

A thirst for adventure brought Julia and her architect husband Brian to Dubai from the UK more than forty years ago, long before the skyscrapers and smart hotels and fancy shopping malls. She was inspired to write her first story by the fascinating past, ancient culture and traditions of the UAE and Oman. Published in 2003, The Pearl Driver is now read in primary schools – in English and Arabic – throughout the Gulf. Many more titles followed, including The Pearl Driver’s Son, which was included in the UAE Ministry of Education’s ‘Reading for Pleasure’ programme 2021.

Among other successes, Julia has won the Best International Children’s Book award at the Sharjah International Book Fair twice, with The Turtle Secret in 2014 and The Secret of The Cave in 2019. The Leopard Boy was awarded a Kirkus star in America, and Michael Morpurgo called it ‘A beautiful story, a wise and wonderfully told tale’.

Maitha Al Khayat

Maitha Al Khayat

Maitha Al Khayat

Maitha Al Khayat

Maitha Al Khayat is an Emirati children’s author and illustrator with over 175 publications; some translated into English, Turkish and Italian. She delights children with her quirky yet cultural stories through interactive storytelling and workshops.

Her picture book My Own Special Way was awarded best children’s book at the Children’s Forum in Riyadh, in 2011, and was also translated into English and Turkish. It was shortlisted for best book in translation for Marsh Awards 2013. Her other book Turn Off The Lights was awarded best children’s book at the Publisher’s Association in Sharjah in 2016. Father’s Date Palm Trees which featured her illustrations was shortlisted for best picture book at the Zayed Book Award in 2020. Her recent picture book Grandma Moudy Fashionista is also translated into Italian. Maitha has written for children’s TV shows such as Iftah Ya Simsim, Sesame Street and Hamdoon, an Emirati animated show.

Maitha enjoys reading picture books to children and her three cats.

Noura Al-Khoori

Noura Al-Khoori

Noura Al-Khoori

Noura Al-Khoori

Noura Al-Khoori is an environmentalist by education and a mother of four children. She couples writing for children with volunteer community work in the field of lactation, motherhood and early childhood with La Leache League International. Al-Khoori aims to incorporate aspects of the natural environment and the local culture into her writings. She holds school readings and workshops, as well as book fair activities extensively throughout the UAE.

Reem Al Kamali

Reem Al Kamali

Reem Al Kamali

Reem Al Kamali

Reem Al Kamali is an Emirati novelist. Her novel Sultanate of Hormuz won the 2015 Al Owais Creativity Award. Her novel Dalma Statue won the 2018 Sharjah Creativity Award. Her novel Rose’s Diary was shortlisted for the 2022 Sheikh Zayed Prize as well as the 2022 International Prize for Arabic Fiction (IPAF), making her the first Emirati novelist ever to be shortlisted for the IPAF.

Samar Mahfouz Barraj

Samar Mahfouz Barraj

Samar Mahfouz Barraj

Samar Mahfouz Barraj

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H.E. Dr. Sultan Al Neyadi

H.E. Dr. Sultan Al Neyadi

H.E. Dr. Sultan Al Neyadi

H.E. Dr. Sultan Al Neyadi

H.E. Dr. Sultan Al Neyadi is the UAE Minister of Youth, astronaut and the first Arab to serve on the International Space Station (ISS) for a 6-month mission, as part of Expedition 69.

Al Neyadi was inducted into the UAE Cabinet during an announcement made by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai in January 2024. He was one of the two astronauts selected in the first batch of the UAE Astronaut Programme, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed forces, in 2017.

Al Neyadi undertook the longest Arab space mission in history and became the first Arab to conduct a spacewalk during Expedition 69, which lasted 7 hours and 1 minute. During his time of over 4,000 hours aboard the ISS, he spearheaded multiple research experiments and studies in collaboration with NASA, European Space Agency (ESA), Canadian Space Agency (CSA), Japan Aerospace Exploration Agency (JAXA) and the National Centre for Space Studies (CNES) on a wide range of topics.

Prior to his mission, Al Neyadi trained at the Yuri Gagarin Cosmonaut Training Centre in Moscow, NASA’s Johnson Space Center in Houston, and the European Astronaut Centre in Cologne. The training spanned five years, included over 90 courses, and covered a wide range of emergency procedures, everyday ISS operations, training in the Neutral Buoynacy Laboratory, flight training and survival skills.

Born on May 23, 1981, Al Neyadi followed his father’s footsteps into military service. After receiving his Bachelor’s degree in Electronics and Communications Engineering from the University of Brighton, he served in the UAE Armed Forces as a Network Security Engineer. Al Neyadi later pursued further education, earning a Master’s degree in IT from Griffith University and a Ph.D. in Information Technology. A jiu-jitsu practitioner, Al Neyadi integrated his martial arts discipline into his space mission, becoming the first person to wear a jiu-jitsu gi on the ISS.

Zahra Abdalla

Zahra Abdalla

Zahra Abdalla

Zahra Abdalla

Zahra Abdalla, is a half-Iranian and half-Sudanese cookbook author, entrepreneur, and social media influencer.

In 2010, her culinary journey began with her online blog. This gave her the opportunity to present her own cooking shows on MBC 3 and host the fourth season of a food and travel documentary show called Maggi Diaries on MBC 1.

Working from her studio, Zahra develops and creates modern interpretations of Middle Eastern recipes, inspired by her childhood, travels, and flavours of the region. For her, food is her artistry as well as therapy, and a medium through which long-forgotten memories can be brought back to life or new ones can be made. She is a keen advocate of sustainability and the importance of being mindful of how we source, prepare, and eat our food.

In addition to her public roles, Zahra is the founder of Zahra’s Kitchen, a retail frozen food range available for sale in Kibsons and over 35 Spinney’s and Waitrose locations across the UAE.

Contact Us

If you have any further questions, please email us: info@elfpublishing.me.

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